The technological advances have changed the approach of analyzing consumers or campaign evaluation. Data analytics is mostly driven by the new-age customer, who is somewhat aware of their choices and price preferences. The number of touchpoints has increased both online and offline, and with the advent of social media, it has become easy to get engaged with the audience.

Our Key solutions

• Marketing Mix Model - Optimize the marketing budget by measuring the sales impact of each marketing activity
• Digital Media Effects - Measure & optimize digital marketing efforts for getting superior results
• Brand Equity - Measure the impact of marketing activities and other factors on brand equity

Today, companies have unprecedented pressure to cut costs and improve capital investments. The company combines advanced tools, techniques, and expertise to formulate strategies that will help clients optimize their risk exposures, improve market performance, book profits, and accelerate their business growth. Our experts will get a clear idea of the client's business and formulate a combined strategy in risk analytics. It helps to curb the risk exposure to your business.

We help you to measure the quality of your customer experience at retail stores, cinemas, malls, automobile showrooms, and other service locations like gyms, healthcare centers, etc. Our highly trained and skilled auditors will give ultimate insights of consumers/shoppers for further improvement of your business.

If employees connect well, they can think, feel, and act in magnificent ways that will reflect a greater commitment towards work and company from them. They will utilize their knowledge, skill, and abilities to help a company succeed and encourage others to perform well. We've have developed a unique employee engagement model that will inspire them to perform well under any circumstances and complexities:

Achievement - Firstly, motivate them to take pride in achieving goals. We give recognition for their efforts and the company's accomplishment.

Friendly - Warm, engaging, and co-operative environment with colleagues and other members at the workplace for better work efficiency.

Equity - Treat them equally in every decision-making process and value their thoughts or suggestions towards creative solutions for business development.

Sales Analytics & Promotion Analytics

We offer technology-based analytics solutions for sales and promotion. We integrate technology and knowledge from industry experts to deliver fast, cost-effective, and profit-oriented business solutions.

Why Bioscope Research Pvt Ltd?

In-Depth Expertise - Our team has wide experience in marketing analytics with in-depth expertise and knowledge.

Cost-Efficiency - We deliver analytics that are cost-efficient and allows clients to scale up the profit margins.

Robust Analytics - Our analytics will drive campaigns under a complex situation or stiff competition. We consider the past and future to plan effective campaigns that generate more leads.

Valuable Insights - Our insights will facilitate better planning, forecasting, tracking, and sales & promotion campaign executions.

Centralized Platform - It will connect the audience, product, and company, thereby giving a uniform view for all the decision-makers.

Market Basket Analysis & Customer Segmentation

Market Basket Analysis is the way to identify customer behaviour, buying habits, and relate the products & content delivery by retailers in-store or online shopping. It helps to identify target markets, retain and grow customers through creating a superior customer experience.

Our data experts are skilled enough to identify the right point of sale to maximize your profits. They figure products with good buying history, create a customer profile for targeting the right audience. It helps to predict sales at the right time and the right place for the right customer.

Our segmentation techniques help clients understand the risk patterns, profitability, and behavioural patterns of customers. It can be determined through demographics, socio-economic facts, psychographics, geography, benefits, age, product usage, and generation.

Market Basket Analytics services will help:

• Retailers to develop unique combo offers that can be sold together
• Organise and send associated products in a nearby store
• Create more appealing product sets and identify sale seasons
• Classify various shopping tricks for the best shopping experience
• Control inventory for in-demand products that sell better in combination
• Create a customer profile based on their behaviour and buying patterns