Qualitative and quantitative data can be collected simultaneously, which gives you both measurable results and underlying motivators

data can be collected simultaneously, which gives you both measurable results and underlying motivators Clinics can be conducted in a very short period of time which means client can get market research results quickly

Market research clinics consolidate research into one project, which saves time and resources

Clinic Study is highly interactive so the research better reflects a real world situation

Clients and creatives can watch the target market reactions as they happen

Pre and post measures can be obtained to pinpoint the exact impact prices or specifications will have on sales and market share

Confidentiality of products/services or concepts are assured because of the secure location in which market research clinics are held

The controlled market research clinic environment ensures complete confidence in the results that are produced

Client will receive high quality, actionable recommendations and insight which will help them build their market strategy

• The structure of clinic is very flexible and can be designed based on the target market and objectives of the research.
• Respondents are recruited to a central location where visual materials and prompts, such as products, creative concepts or visual representations of services (story boards, videos etc.) are set up in a specific manner.
• On arrival to the facility respondents are first asked to complete a questionnaire about themselves to establish demographic and psychographic profiles, buying behaviour and lifestyle issues. Then they are asked to view the new products or concepts, either as a group or with the assistance of an individual interviewer to evaluate the new product based on the objective of the research. At this stage, each respondent completes another questionnaire to ensure that individual views and perceptions can be collated.
• Once the quantitative part is finished, a selection of respondents are often invited into a focus group discussion. This is run by a trained market researcher to obtain more depth about key issues, motivators and inhibitors. Respondents at this stage are very focused and these groups tend to be more effective than normal.